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Click to Call and Callback widgets

Two free tools to connect with website visitors — with a single click or via automatic callback.

The Click to Call button and Zadarma callback widget help turn site visitors into customers. Visitors can contact you directly through their browser or leave their phone number, and the system will connect them to an agent automatically.

Create a Click to Call widget Create a Callback widget

Both widgets are free and operate on Zadarma IP telephony

What is Click to Call and Callback?

Click to Call button — a virtual phone based on WebRTC. When the button is clicked, a call is made instantly over the Internet directly from the website. The feature is completely free — for both the site owner and visitors.

Callback Widget — a form that allows visitors to leave their phone number, after which the system automatically connects them to the agent.

Visitors don’t need to install any additional software — a microphone and headphones are all that’s required.

Which option should be chosen?

Both options can be used at the same time

Click to Call — if:

  • The client is ready to talk
  • You provide services or consultations
  • It’s important to require minimal action (1 click)

Callback — if:

  • The visitor is hesitating or about to leave
  • Proactive contact is needed
  • It’s important to reduce the bounce rate

Why use Click to Call and Callback?

A convenient way to communicate with customers
Increase conversion by generating more inquiries from your website
Increase in sales and engagement
Bounce rate reduction
Customer assistance in choosing the right product

How does it work

Click to Call

  1. The visitor clicks the Call button

  2. The call is made over the Internet

  3. You receive the call on an IP phone, app, cloud PBX, or CRM system

Callback

  1. The visitor is browsing the website and is about to leave

  2. The Zadarma system displays the callback widget

  3. The client leaves their phone number

  4. An automatic connection to an agent is made. After a live conversation, the visitor is highly likely to become a customer

Advantages of Zadarma widgets

Widgets are completely free
Pay only for calls ,billed at your IP telephony rates
Flexible display and design settings
Statistics and analytics
Three design options with customizable text
24/7 support (chat, tickets, phone, SIP)

Integrations:

  • Zadarma services
  • HubSpot, Salesforce, Bitrix24 and more
  • Google Analytics and other systems

Call reception at:

  • IP telephony program
  • Mobile phone
  • Cloud PBX
  • CRM systems

Examples

Click to Call
Callback
Zadarma callback button

Installation

Install the widget on your website in 4 steps

Step 1
Register on the Zadarma website
Step 2
Top up your account with the minimum amount (widgets are free — the funds can be used for other services)
Step 3
Create a button or callback widget in the settings
Copy the HTML code and paste it onto your website. You don’t need to change the code on the site when updating the settings.
Technical requirements
  • The website must use a secure HTTPS protocol
  • Widgets work in most modern browsers
  • WebRTC technology is used

Connect Click to Call and Callback for free

Increase your website’s conversion and communicate with customers in the way that’s most convenient for them — with a single click or via an automatic callback.

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