Click to Call button — a virtual phone based on WebRTC. When the button is clicked, a call is made instantly over the Internet directly from the website. The feature is completely free — for both the site owner and visitors.
Callback Widget — a form that allows visitors to leave their phone number, after which the system automatically connects them to the agent.
Visitors don’t need to install any additional software — a microphone and headphones are all that’s required.
Which option should be chosen?
Both options can be used at the same time
Click to Call — if:
- The client is ready to talk
- You provide services or consultations
- It’s important to require minimal action (1 click)
Callback — if:
- The visitor is hesitating or about to leave
- Proactive contact is needed
- It’s important to reduce the bounce rate
Why use Click to Call and Callback?
How does it work
Click to Call
The visitor clicks the Call button
The call is made over the Internet
You receive the call on an IP phone, app, cloud PBX, or CRM system
Callback
The visitor is browsing the website and is about to leave
The Zadarma system displays the callback widget
The client leaves their phone number
An automatic connection to an agent is made. After a live conversation, the visitor is highly likely to become a customer
Advantages of Zadarma widgets
Integrations:
- Zadarma services
- HubSpot, Salesforce, Bitrix24 and more
- Google Analytics and other systems
Call reception at:
- IP telephony program
- Mobile phone
- Cloud PBX
- CRM systems
Examples
Click to Call
Callback
Installation
Install the widget on your website in 4 steps
Register on the Zadarma website
Top up your account with the minimum amount (widgets are free — the funds can be used for other services)
Create a button or callback widget in the settings
Copy the HTML code and paste it onto your website. You don’t need to change the code on the site when updating the settings.
- The website must use a secure HTTPS protocol
- Widgets work in most modern browsers
- WebRTC technology is used
Connect Click to Call and Callback for free
Increase your website’s conversion and communicate with customers in the way that’s most convenient for them — with a single click or via an automatic callback.