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Static Call tracking
This is suitable for off-line advertising channels. The phone number will be displayed in a static way and does not change. A static number can be used across a variety of off-line advertising formats such as on a street banner, within a catalogue or on a pop up exhibition display banner.
Each source will have its own dedicated number. If the dedicated number is dialed, the tracker will automatically determine the source with where the customer saw the information about your company.
Zadarma provides clear call tracking statistics within your personal account, allowing you to analyse which advertising channels produce the most customer leads, enquiries and transactions.
Dynamic Call tracking
This is suitable for online advertising (contextual advertising, banners, publications).
Dynamic call tracking uses several numbers (at least 2). Separate numbers are assigned to each visitor. When the customer calls, the system will determine which channel source the call originated from.
You are able to analyse the overall behaviour of the user on your website through implementing Dynamic call tracking. You can understand the depth of the views, the number of visits, the sources and much more. You can define all these goals within the Google Analytics, and go on to refine and optimize your marketing targeting more effectively with these insights and learnings.
Advantages of Zadarma Call tracking:
Zadarma Call tracking is completely free - you only pay for virtual numbers
The intuitive interface allows for a simple call tracking set process
Call recording and all features of Zadarma free PBX
Integrations with analytics services like Google Analytics
Convenient statistics - displaying all received UTM tags in the analytics
Managing company budget - you can calculate cost per lead from your advertising channels
Ability to create a separate IVR (voice menu) for calls to a separate phone number (for example: clients that call after seeing a specific advert will hear a unique voice menu)
Virtual numbers straight from the provider, you don't need to use several services
Connecting most numbers is free and the average monthly fee is only 2 dollars
Conditions
Connect numbers for three months
Setup the Call tracking using the wizard
Analyze your advertising channels
Zadarma Call tracking is absolutely free. The only condition is that you need to connect virtual numbers (which you want to use for trackers) for at least three months.