Callback widget setup with Google Analytics

Setup manual / Callback widget / Callback widget setup with Google Analytics

1. In your personal Google Analytics account, under «Admin», choose account and property. Under «View» - «Goals» create a goal by clicking on «+New Goal». Choose «Custom» - «Continue».

  • Name — any value. This will be displayed in your Google Analytics account only.
  • Type — Event.
  • Category — character line. You need to provide a name for the category to which this goal is related (any value).
  • Action — character line. Name the action which is performed (any value).

These 2 parameters are used to create a javascript code, which should be set in the widget settings under «Event for analytics» and «Event for delayed call».


You can create category and name it ZadarmaCallBack.

A single category can include several events. For example, an event for calls during the working hours can be named «Work» and for delayed calls with name «Delayed».

Code for «Event for delayed call»:

ga('send', 'event', 'ZadarmaCallBack', 'Work');

Code for «Event for delayed call:

ga('send', 'event', 'ZadarmaCallBack', 'Delayed');

  • Parameters «Label» and «Value» leave without changes and click «Save».

A mandatory condition for analytics to work is to place Universal Analytics as your resource on your website code. You can set this under «Admin» - «Property» - «Traking Code».

You can check goal achievements in «Reports» - «Conversion» - «Goals».

Please note, information is updated once every 24 hours, at midnight.