Libby Chivers
International B2B Freelance Copywriter
With decades of experience in business & communications, Libby’s content has been featured on global media platforms including Bloomberg. Libby contributes feature articles for Zadarma, leveraging her skills and experience in business growth, digital marketing, transformation and telecommunication.
Author's articles
Phone calls remain one of the most valuable — and hardest to measure — customer touchpoints. While digital marketing tools clearly show where clicks and form submissions come from, phone call leads often stay in the dark. Call tracking solves this gap by connecting inbound calls to specific marketing channels, campaigns, and customer actions.
In this guide, we’ll break down what call tracking is, how it works in practice, the different types available, and why so many businesses rely on it to improve marketing ROI and sales performance. You’ll also learn how to set up call tracking effectively and turn call data into actionable insights.
If you’re living, traveling, or running a business outside the United States but still need a reliable way to stay connected with American clients, partners, or friends, the easiest solution is to get a U.S. phone number.
With Zadarma, you can choose from virtual local numbers in major U.S. cities, mobile numbers, or even toll-free lines, making it simple and affordable to stay accessible no matter where you are in the world.