Zadarma blog

Phone calls remain one of the most valuable — and hardest to measure — customer touchpoints. While digital marketing tools clearly show where clicks and form submissions come from, phone call leads often stay in the dark. Call tracking solves this gap by connecting inbound calls to specific marketing channels, campaigns, and customer actions.

In this guide, we’ll break down what call tracking is, how it works in practice, the different types available, and why so many businesses rely on it to improve marketing ROI and sales performance. You’ll also learn how to set up call tracking effectively and turn call data into actionable insights.

If you’re living, traveling, or running a business outside the United States but still need a reliable way to stay connected with American clients, partners, or friends, the easiest solution is to get a U.S. phone number.

With Zadarma, you can choose from virtual local numbers in major U.S. cities, mobile numbers, or even toll-free lines, making it simple and affordable to stay accessible no matter where you are in the world.

Remote work has become the new normal. It offers flexibility but also brings communication challenges. Managing calls, meetings, and customer relations can be challenging and costly.

However, using a unified platform with tools like virtual numbers, eSIMs, video conferencing, and AI assistants can solve these difficulties. These solutions help maintain stable, affordable communication no matter where you are.

Stay connected across Europe without swapping SIM cards or paying high roaming fees. This guide covers everything you need to know about using an eSIM for mobile data while traveling in Europe. Whether you're visiting one country or many, an eSIM makes mobile data fast and affordable.

Discover how to choose the right plan and get connected in minutes.