Call tracking is a system that allows to analyze the effectiveness of marketing channels via phone calls. Virtual numbers are used for call tracking and are attached to various offline and online advertising channels (for example, context, banners, magazine ads). Analytics provide extensive data about call quantity and duration, and integrating call tracking with external analytics allows to track client’s full path from entering the website to making a call.
There are two types of call tracking: static and dynamic.
Static call tracking fits offline marketing channels. Meaning the channels that have a static number display (will not change). For instance, banner on the street or a catalogue ad.
Each channel will have an assigned number and the tracker will immediately identify where the client learned about your company.
In time you will see what channel is bringing you more clients.
Dynamic call tracking is suitable for online advertising (for instance, contextual ads, banners or other publications).
The specific dynamic call tracking feature uses several numbers (at least two).
Each visitor will be assigned a phone number and during the call the system will automatically identify where the client came from.
As a result, you will be able to analyze client’s behavior on the website before making a call.
Call tracking is absolutely free, the only cost is to pay for the numbers connected to the service. Each number has to be extended for at least three months to be used for call tracking.
You can calculate how many numbers you need for dynamic call tracking here.
Detailed call tracking instructions, analytics systems setup manuals for call tracking.