CRM is a multifunctional instrument for client and partner relationship management. Useful Customer Relationship Management tools allow you to build an effective dialogue with your clients. Some of the CRM features that are worth mentioning are client cards (with client/company information, all interactions history and deals), telephony integration, call recordings available inside CRM, calendar and task management options.
This is just a small part of a CRM system. The Cloud lets you access data at any time from anywhere, and, most importantly, businesses that use CRM (instead of notepads or Excel) know more about their customers and make fewer mistakes.